TARGET AUDIENCE ANALYSIS

Who is the consumer for the product?

What Media will best communicate the advertising message to them?

  

MMBANNER.gif (4586 bytes) utilizes MRI data determine the best potential consumer to target in order to drive sales and increase volume.

TA10.gif (12335 bytes)

  

Using Storyfinders, MMBANNER.gif (4586 bytes) will get to know the target (their interests, hobbies, lifestyles and purchasing habits) to plan a mix of Media break through the advertising clutter and maximize impact against the target.

TA11.gif (8503 bytes)

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