TARGET
AUDIENCE ANALYSIS
Who is the
consumer for the product?
What Media
will best communicate the advertising message to them?
utilizes
MRI data determine the best potential consumer to target in order to drive sales and
increase volume.
Using Storyfinders,
will get to
know the target (their interests, hobbies, lifestyles and purchasing habits) to plan a mix
of Media break through the advertising clutter and maximize impact against the target.