JAMES AQUILA - Born and educated in New York, James began his career in Media Planning in 1988 at Grey Advertising. James has since served as Media Supervisor and Associate Media Director for Bates USA and The Media Edge, respectively, on very high profile accounts. Throughout his career James has worked on a wide variety of products and in all types of Media from National & Spot TV and Radio, Magazines, Newspapers, Out of Home and the Internet.
At Grey, James was quickly promoted from Planner on Fruit of the Loom to Brand Media Manager on Procter & Gamble. In this position, he managed several Procter brands, including Sure Antiperspirant, and ran the first successful Behavior-Scan test that Grey executed for P&G.
During his years at Bates USA, James acted as Budget Director and Manager of Network Entertainment programming for the entire Miller Brewing portfolio as well as being responsible for running three individual brands: Lite Beer, Red Dog and Icehouse. James preformed so well he was repeatedly cited for excellence by Miller Brewing in the agency report card.
James' education includes a Bachelor of Arts from Fordham University at Lincoln Center as well as Graduate Studies in Marketing & Advertising at the Fordham School of Business Administration, for which he received a scholarship from the Advertising Club of New York. His other activities have included serving as Co-Chairman of the Advertising Club Education committee, working as a judging moderator for the Addys, consultant to the New York Prayer channel and being a Beta tester for Microsoft Office products for which he was invited to the launch of Office XP hosted by Bill Gates himself.
Since forming , James was an integral part of the team that executed the successful launch of the Volvo V70 wagon as well as the re-launch of the Volvo S70 sedan which included the largest one month Automotive buy on the Internet in history. James has also planned the Launches of DLJ Direct online Brokers (inducing Forbes Magazine to polybag DLJ's Software CD, the first time Forbes had done that for an advertiser) and AT&T Pre-Paid Wireless (targeting Youth Adults with effective sponsorships and promotions).