Case Study #6
Pre-Paid Wireless product to Young adults and Teens, demos the company had
never marketed to before.
program of non-traditional media including:
Targeted out of home (e.g. Wild Postings, Bus Shelters, Postcards).
youth Radio and MTV schedules.
on local radio with product giveaways (First Time in AT&T wireless
of MTV New year's eve Special in LA & Brittany Spears/Christina Aguilara
concert in New York.