Case Study #6
The Problem
Introducing Pre-Paid Wireless product to Young adults and Teens, demos the company had never marketed to before.
The Solution
Aggressive program of non-traditional media including:
Youth Targeted out of home (e.g. Wild Postings, Bus Shelters, Postcards).
Heavy youth Radio and MTV schedules.
Promotions on local radio with product giveaways (First Time in AT&T wireless History).
Sponsorships of MTV New year's eve Special in LA & Brittany Spears/Christina Aguilara concert in New York.
