Poll of frequent moviegoers showed little or no interest in the film "Batman" 10 months prior to release.

Film was planned as Warner Brother’s major release for the next summer.

Still in production so very few scenes were available.

Saturated theaters 8 months prior to release with pre-trailer using one scene from film with a special effects test.

Extensive 6 month Outdoor campaign featuring highly recognizable logo to build awareness and interest.